This week's cinema guide is up now for all your movie-going needs:
If proof was ever needed that the opinions of critics arenât the be all and end all when it comes to a filmâs success, one need only look at last weekendâs big winner Nativity 2 : Danger in the Manger.
Much maligned by critics and savaged pretty much across the board, few (this humble writer included) gave it much notice and assumed it would struggle being released the same weekend as star-studded fair such as Silver Linings Playbook, End of Watch and Gambit.
Oh how little we know. Taking in an impressive £1.6 million in its opening weekend, Nativity 2 sits comfortably in third place in the Box Office Chart, making more than End of Watch and Gambit combined. With its broad family appeal and timely release date falling just when many folks are beginning to enter into the festive spirit, it looks set to dwarf the £5million total of its predecessor. However the release of Dreamworksâ Rise of the Guardians this weekend may see a fairly sharp drop off in takings as the family audience begins to look elsewhere.
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